University of Georgia Athletics
Red Ribon Campaign Observed at Sanford Stadium Saturday
October 01, 2012 | Football
Oct. 1, 2012
ATHENS -- The annual national Red Ribbon Campaign was observed Saturday, Sept. 29, in Sanford Stadium during the Georgia-Tennessee football game. Celebrated each October, the campaign is a national drug awareness observance symbolized by red ribbons worn on clothing or displayed on doors, gates, and cars. It is coordinated locally each year by the AT&T Pioneers.
Red ribbons were worn in Sanford Stadium Saturday by all security personnel on duty. Red ribbons were placed on all main entrance gates.
WHAT IS THE RED RIBBON CAMPAIGN?
A week-long national drug awareness campaign celebrated each October. The red ribbon symbolizes the community's and the individual's commitment to drug-free living.
HOW WAS THE CAMPAIGN STARTED?
The national Red Ribbon Campaign began in 1985 after the death of Enrique Camerena, a federal drug enforcement agent who was tortured and killed in the line of duty. The first campaign was sponsored by the National Family Partnership.
HOW IS THE STATE OF GEORGIA INVOLVED?
The state of Georgia has been involved since 1987. The campaign is sponsored by the Department of Human Resources through the Division of Mental Health, Mental Retardation and Substance Abuse.
