University of Georgia Athletics
Staff Directory
- Title:
- Assistant Athletic Director - Marketing
- Email:
- Phone:
- 706-202-3516
John Bateman, who has been a member of the UGA Athletic Association for more than a decade, was promoted to Assistant Athletic Director of Marketing in the summer of 2014 after eight years as the UGAA's Director of Marketing. He is responsible for venue concessions and merchandise contracts and additional external revenue generating partnerships. He is also the sports facilitator for the men’s basketball program and the liaison between the Athletic Association and the Redcoat Marching Band and all other athletic bands.
Bateman joined the Georgia promotions office in August of 1994 and served as Assistant Director of Promotions until 1997, when he was promoted to Associate Director before being named the Director of Promotions in 2004.
Bateman is a 1991 graduate of Georgia, where he received his bachelor's degree in Business Administration. As an undergraduate he served as a manager for the men's basketball team, including the Bulldogs' 1990 SEC championship squad.
After earning a master's degree in Sport Management from Georgia in 1993, Bateman worked as the championships and officiating assistant at the Southeastern Conference office in Birmingham, AL, for a year before returning to the University.
A native of Albany, GA, Bateman is married to the former Jill Sirmans of Valdosta, GA.
