Mark Robinson - Staff Directory
- Title:
- Assistant Athletic Director/Football Chief of Staff
Mark Robinson is in his 24th year of major-conference athletic administration, a career marked by building effective teams, strengthening competitive performance, and making the most of available resources. His experience spans the University of Georgia, the University of Florida, Texas A&M University, Florida State University, and the University of Arkansas.
Robinson has overseen cumulative NIL budgets exceeding $250 million and capital projects totaling more than $2 billion, bringing substantial experience to the financial and organizational decisions facing major university athletic departments.
At Georgia, Robinson serves as Assistant Athletic Director and Football Chief of Staff, reporting to both the Head Football Coach and to the Director of Athletics as a member of the athletic department’s senior staff. He oversees Georgia Football’s full operating budget and manages more than 60 employees across multiple departments. His responsibilities include collaboration on NIL and revenue sharing agreements, football facilities, scheduling, and coordination with the broader university and athletic department. The role requires Robinson to align people, spending, and daily operations with the program’s competitive goals and the university’s broader priorities.
Robinson oversaw Florida State’s football operations during its undefeated 2013 national championship season and was a part of the program during its 27-game winning streak and subsequent College Football Playoff appearance. Following the 2015 season, FootballScoop recognized him as the nation’s top Director of Football Operations. At Florida State, Robinson helped develop and oversee multimillion-dollar facility renovations that improved working and preparation spaces for coaches and student-athletes.
At Texas A&M, he helped establish an NIL collective, working with donors and business partners to expand financial opportunities for student-athletes. At the University of Florida, he helped develop an NFL-influenced front-office model that introduced greater specialization and structure to football administration. At Georgia, his work includes NIL marketing operations and business models designed to expand student-athlete opportunities and support the recruitment and retention of talent. These experiences have strengthened his ability to connect financial strategy with organizational execution.
Fundraising, capital investment, and enduring relationships are closely connected in Robinson’s approach. His experience includes major gift solicitations, corporate partnerships, premium seating, hospitality, and athletic facilities. He works to connect donors’ interests with institutional priorities and evaluates projects for their ability to improve competitive preparation, strengthen recruiting, enhance the fan experience, and support long-term financial sustainability.
Robinson’s commitment to competitive excellence is grounded in the broader responsibilities of university athletics: academic achievement, student-athlete well-being, responsible stewardship, and support for every sport. His service on the College Football Playoff Advisory Group and the Rose Bowl Advisory Board complements his institutional experience and informs his perspective on the decisions facing athletic departments nationally.
Robinson played offensive line at Appalachian State University from 1998 to 2002 where he earned a bachelor’s degree in communications. The Mountaineers earned playoff bids in each of his five seasons. His experience as a college student-athlete continues to shape his commitment to helping students succeed in competition, in the classroom, and beyond athletics.
He and his wife, Valerie, have three children: Caroline, Rocco, and Nate.
