University of Georgia Athletics
Staff Directory

Brandon Sims
- Title:
- Director, Ticket Sales
- Email:
- Phone:
- 706-542-2771
Brandon Sims joined the UGA Athletic Association staff as an account executive in the ticket office in 2018 and was been promoted to Director of Ticket Sales in 2024.
Sims oversees the ticket sales initiatives designed to grow the fan bases and increase revenues for Georgia’s tickets sports other than football – men’s basketball, women’s basketball, baseball, softball and gymnastics. In addition, he assists with football sales.
Sims initial experience within the ticket industry came in 2015 when he served as a member of the ticket event team for the Atlanta Braves. In addition, he then worked as an intern within the Athletic Association’s ticket office from 2016-18 while an undergraduate student at UGA.
Sims received his bachelor’s degree in Business Management from the Terry College of Business in 2018 and joined the Athletic Association staff on a full-time basis shortly thereafter.
A native of Duluth, Ga., Sims attended Peachtree Ridge High School, where he was a varsity letterwinner on the Lacrosse team. His wife Jennifer Sims (formerly Roveto) is a “Double Dawg” who earned a bachelor’s degree in Avian Biology in 2015 and a doctorate in Veterinary Medicine in 2020 and is currently a Clinical Assistant Professor for UGA’s Veterinary School.
Sims oversees the ticket sales initiatives designed to grow the fan bases and increase revenues for Georgia’s tickets sports other than football – men’s basketball, women’s basketball, baseball, softball and gymnastics. In addition, he assists with football sales.
Sims initial experience within the ticket industry came in 2015 when he served as a member of the ticket event team for the Atlanta Braves. In addition, he then worked as an intern within the Athletic Association’s ticket office from 2016-18 while an undergraduate student at UGA.
Sims received his bachelor’s degree in Business Management from the Terry College of Business in 2018 and joined the Athletic Association staff on a full-time basis shortly thereafter.
A native of Duluth, Ga., Sims attended Peachtree Ridge High School, where he was a varsity letterwinner on the Lacrosse team. His wife Jennifer Sims (formerly Roveto) is a “Double Dawg” who earned a bachelor’s degree in Avian Biology in 2015 and a doctorate in Veterinary Medicine in 2020 and is currently a Clinical Assistant Professor for UGA’s Veterinary School.
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