University of Georgia Athletics
Georgia Announces Billboard Campaign
August 11, 2015 | Football
With football season right around the corner, fans in the Atlanta and Athens area will begin to notice some familiar faces popping up on the digital billboards. Over the next several months, Bulldog Nation will see rotating graphics of their favorite players on 44 digital faces throughout Atlanta and Athens. With the installation of our digital marketing campaign, Georgia's flagship university will be one the most widely seen brands in the greater Atlanta area.
"We're proud to be one of the most powerful brands in college athletics, and want to effectively tell our story," said Senior Associate Athletic Director Andy Platt said. "As part of our new multi-media campaign, we want to have a strong digital presence in Atlanta and give fans and alumni a great sense of pride as they approach Athens."
In addition to digital billboards, fans traveling along Highway 316 will see a lot more Red and Black as they get closer to America's Greatest College Town. We have installed billboards along the Highway 316 corridor to let fans know they are almost home.
With the billboards and the launch of the brand new www.georgiadogs.com, you don't have to live in Athens to keep up with the Dawgs!
